Product service system
Products and Services—Benyuan Academy
Benyuan Academy, rooted in the fertile soil of wisdom for thousands of years, takes the exploration of "original wisdom" as its core mission, and is committed to building a bridge connecting the past and the present, integrating the wisdom of life, and providing profound ideological enlightenment and practical guidance for the confusion and pursuit of modern people in many fields such as relationships, family, career, parent-child, gender, health, etc. The academy follows the fundamental principle of "Tao follows nature", advocates conforming to the laws of the operation of all things, guides people to understand the way of nature at all levels of life, and resolves life problems with the principles of nature; upholds the concept of "enlightenment of the mind and insight into the nature", helps people to clear the fog of the mind, deeply understand themselves, explore the true desire and source of strength in their hearts, and realize self-awakening and growth; inherits the Confucian spirit of "cultivating oneself, governing the country and bringing peace to the world", starting from self-cultivation and nurturing one's nature, and gradually extending to family harmony and career development, cultivating contemporary talents with both noble morals and outstanding abilities. In terms of health and spiritual growth, the academy emphasizes "physical and mental balance", integrates traditional health wisdom with modern psychology knowledge, and carries out a series of courses and activities such as relaxation, healing, and spiritual cultivation to help people release stress, repair physical and mental trauma, and achieve the harmonious unity of body, mind and spirit. At the same time, using traditional philosophical thoughts such as "insight into the mystery", "yin and yang and the five elements", and "investigating the relationship between heaven and man" as tools, the academy guides students to see the essence of things, understand the internal connection of all things in the world, improve their wisdom and thinking ability, and discern the direction in complex life and career choices.
The academy attaches great importance to cultural inheritance and regards "inheriting culture" as its own responsibility. It deeply explores the essence of the thoughts of "universal love and non-aggression", "strategy and tactics", "knowledge and practice" in the excellent traditional Chinese culture, so that the ancient wisdom can be reborn in contemporary society. Whether you are an enterprising person who aspires to "control people and govern the country" and "defeat the enemy" in your career, or an explorer who seeks harmonious coexistence in relationships and families, you can gain wisdom and strength through "connection" and "cultivation" in the academy's courses and practices, and finally achieve the "blooming" of life. Benyuan Academy is willing to be a beacon of wisdom in your life journey, and join hands with you to embark on the path of cultivation to explore the original wisdom and achieve a perfect life.
Products and Services—Original Health
"Original Health", an innovative project under the Benyuan Painting and Calligraphy Academy, takes art as its core and innovatively integrates traditional Chinese health wisdom with modern health concepts to create a comprehensive service system covering dietary health, exercise health, and physical and mental health. Inspired by oriental aesthetics, it combines the harmonious rhythm in artistic creation with life sciences - dietary health draws on the culture of "medicine and food are of the same origin" and reconstructs dietary aesthetics with the interest of calligraphy and painting; exercise health integrates traditional physical techniques such as Tai Chi and Daoyin to interpret the resonance of body and art in movement and stillness; physical and mental health guides the inner balance of emotions and spirit through art therapy and Zen space design. Relying on the interdisciplinary resources of the China Art Festival Foundation and Columbia University, the project empowers innovation with digital technology, and through global art collaborations, immersive experiences and other forms, it makes the concept of health a carrier of civilized dialogue, helps China's artistic lifestyle go to the world stage, and provides oriental wisdom solutions for the well-being of human body and mind.
Products and Services—Original Investment
"Benyuan Investment", a strategic project under Benyuan Painting and Calligraphy Academy, takes "empowering cultural capital and linking global value" as its core concept, focuses on the innovative ecology of the cultural industry, and is committed to cultivating cultural enterprises with global competitiveness and promoting the deep connection between Chinese art assets and the international capital market. Relying on the industry resources of the China Art Festival Foundation and the academic think tank of Columbia University, the project builds a "culture + capital + technology" trinity model, focusing on cutting-edge tracks such as art IP development, digital cultural assets, and intangible cultural heritage industrialization, to create a full-cycle service system from incubation and cultivation, resource integration to accelerated listing. Through interdisciplinary research, brand capitalization operations and a global cultural resource network, it empowers the transformation and upgrading of traditional cultural industries, helps companies tell Chinese stories well in the language of art, leverages cultural value with capital power, and injects a cultural benchmark that combines oriental aesthetics with contemporary commercial vitality into the global capital market.
Products and Services—Original International
"Benyuan International", a strategic project of Benyuan Painting and Calligraphy Academy, has the mission of "empowering culture to go global and linking the global ecology". It is committed to building a bridge of global cultural communication for Chinese companies, using art as a link to promote the deep integration of Chinese cultural brands and the international market, and helping the implementation of the national strategy of building a strong cultural country. Relying on the cultural resource network of the China Art Festival Foundation and the cutting-edge academic research of Columbia University, the project focuses on the innovative model of "art + business + technology". Through core services such as global art curation, cross-cultural brand collaboration, digital content going global, and international IP incubation, it provides companies with a full-link solution from cultural positioning, resource matching to overseas implementation. With digital technology as the engine, we will create new carriers such as blockchain art certification and metaverse cultural exhibition halls, promote the transformation of traditional cultural resources such as intangible cultural heritage revitalization and cultural and creative derivatives into cultural assets recognized by the global market, and build a brand narrative system that combines oriental aesthetic genes with international expression capabilities, so that Chinese companies can master the cultural discourse power in the dialogue of civilizations and inject Chinese wisdom of sustainable development into the global business ecology.
